Airtable vs Notion
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Airtable wins relational data and app-building; Notion wins all-in-one docs, wiki and flexible workspace.
At a glance
| Metric | Airtable | Notion |
|---|---|---|
| Revenue | ~$500M ARR (2025, ~$478M reported) | ~$600M (2025 est.) |
| Profit | Not disclosed (private) | Cash-flow positive |
| Active users | 500,000+ Organizations | ~100M+ Total Users |
| Employees | ~1,000 | ~900 |
| Founded | 2012 | 2013 |
| HQ | San Francisco, CA | San Francisco, CA |
LLitmus Framework Score
Overall: Airtable 88 · Notion 91
Customer Segment
92
95
Value Proposition
95
97
Marketing Channel
88
94
Engagement
94
96
Income Source
90
88
Asset Validation
85
90
Core Operations
84
85
Strategic Alliance
82
82
Expense Validation
86
92
Airtable leads 1 module, Notion leads 7. Overall edge: Notion.
Head to head
| Dimension | Airtable | Notion |
|---|---|---|
| ARR / revenue | ~$478M ARR | ~$600M (2025 est.) |
| Core strength | Relational DB + custom app interfaces | Docs + databases + wiki |
| Organizations | 500,000+ | 100M+ users, 4M+ paying |
| Pricing | Team $20 to Enterprise $54+/user | Free to ~$15-20/user |
| AI | Cobuild app builder | Notion AI add-on |
FAQ
Is Airtable or Notion a better business?
Airtable wins relational data and app-building; Notion wins all-in-one docs, wiki and flexible workspace. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Airtable and Notion's business model?
Airtable operates in SaaS (The Platform for Connected Apps), while Notion is SaaS (Your wiki, docs, & projects. Together with AI.). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Airtable or Notion?
Airtable: Not disclosed (private). Notion: Cash-flow positive.