Amazon vs Microsoft Corporation
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
AWS leads raw cloud share; Microsoft wins on the productivity bundle and end-user AI distribution.
At a glance
| Metric | Amazon | Microsoft Corporation |
|---|---|---|
| Revenue | $717B (FY2025) | $281.7B (FY2025, +15% YoY) |
| Profit | $77.7B (Net Income, FY2025) | $101.8B (Net Income) |
| Active users | 250M+ Prime Members | 1.2B+ Office Users / 400M+ Teams Users |
| Employees | ~1,560,000 | 228,000+ |
| Founded | 1994 | 1975 |
| HQ | Seattle, WA | Redmond, Washington |
LLitmus Framework Score
Overall: Amazon 93 · Microsoft Corporation 97
Customer Segment
99
100
Value Proposition
98
98
Marketing Channel
95
95
Engagement
94
90
Income Source
92
98
Asset Validation
97
96
Core Operations
90
95
Strategic Alliance
85
100
Expense Validation
88
92
Amazon leads 2 modules, Microsoft Corporation leads 5. Overall edge: Microsoft Corporation.
Head to head
| Dimension | Amazon | Microsoft Corporation |
|---|---|---|
| Cloud position | AWS #1 (~$100B+ run rate) | Azure #2 (~$75B, +34%) |
| Productivity bundle | No Office-grade suite | Microsoft 365 (1.2B+ users) |
| AI assistant | Weaker end-user AI distribution | Copilot on 20M+ paid seats |
| Frontier model access | Anthropic stake | Exclusive OpenAI license |
FAQ
Is Amazon or Microsoft Corporation a better business?
AWS leads raw cloud share; Microsoft wins on the productivity bundle and end-user AI distribution. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Amazon and Microsoft Corporation's business model?
Amazon operates in Ecommerce / Technology (Earth's Most Customer-Centric Company), while Microsoft Corporation is Technology (Empowering every person on the planet to achieve more). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Amazon or Microsoft Corporation?
Amazon: $77.7B (Net Income, FY2025). Microsoft Corporation: $101.8B (Net Income).