Atlassian vs GitHub
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
GitHub owns developer mindshare and AI; Atlassian owns the surrounding dev workflow (Jira/Confluence).
At a glance
| Metric | Atlassian | GitHub |
|---|---|---|
| Revenue | $5.2B (FY2025, +21% YoY) | $2B+ (est., within Microsoft) |
| Profit | $1.4B+ (Free Cash Flow) | Profitable (within Microsoft) |
| Active users | 300,000+ Customers | 150M+ developers |
| Employees | ~12,000 | ~3,000+ |
| Founded | 2002 | 2008 |
| HQ | Sydney, Australia | San Francisco, California |
LLitmus Framework Score
Overall: Atlassian 91 · GitHub 91
Customer Segment
95
95
Value Proposition
93
97
Marketing Channel
98
92
Engagement
94
94
Income Source
91
88
Asset Validation
89
96
Core Operations
85
88
Strategic Alliance
88
90
Expense Validation
87
82
Atlassian leads 3 modules, GitHub leads 4. Overall edge: Tie.
Head to head
| Dimension | Atlassian | GitHub |
|---|---|---|
| Revenue | ~$5.2B (FY2025) | $2B+ |
| Core | Issue tracking, wiki, CI (Jira/Confluence) | Code hosting + Copilot |
| Developer reach | 300,000+ customers | ~150M+ on GitHub |
| AI | Atlassian Intelligence / Rovo | Copilot (autonomous agents) |
FAQ
Is Atlassian or GitHub a better business?
GitHub owns developer mindshare and AI; Atlassian owns the surrounding dev workflow (Jira/Confluence). It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Atlassian and GitHub's business model?
Atlassian operates in SaaS (Unleash the potential of every team), while GitHub is SaaS (Where the world builds software). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Atlassian or GitHub?
Atlassian: $1.4B+ (Free Cash Flow). GitHub: Profitable (within Microsoft).