Atlassian vs Monday.com
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Atlassian owns software/dev teams and deep workflows; Monday wins non-technical teams on ease and visuals.
At a glance
| Metric | Atlassian | Monday.com |
|---|---|---|
| Revenue | $5.2B (FY2025, +21% YoY) | $1.232B (FY2025, +27% YoY) |
| Profit | $1.4B+ (Free Cash Flow) | FCF $322.7M; 14% operating margin |
| Active users | 300,000+ Customers | 4,281 customers >$50K ARR; 1,756 >$100K |
| Employees | ~12,000 | ~2,500+ |
| Founded | 2002 | 2012 |
| HQ | Sydney, Australia | Tel Aviv, Israel |
LLitmus Framework Score
Overall: Atlassian 91 · Monday.com 83
Customer Segment
95
85
Value Proposition
93
88
Marketing Channel
98
80
Engagement
94
82
Income Source
91
86
Asset Validation
89
82
Core Operations
85
84
Strategic Alliance
88
75
Expense Validation
87
84
Atlassian leads 9 modules, Monday.com leads 0. Overall edge: Atlassian.
Head to head
| Dimension | Atlassian | Monday.com |
|---|---|---|
| Revenue | ~$5.2B (FY2025) | $1.232B (FY2025) |
| Customers | 300,000+ | 225,000+ |
| Sweet spot | Software/dev teams (Jira) | Marketing, ops, creative, CRM |
| Go-to-market | PLG, ~45-50% on R&D | Brand marketing + PLG |
| Marketplace | 3,000+ apps (~10% of revenue) | Growing app ecosystem |
FAQ
Is Atlassian or Monday.com a better business?
Atlassian owns software/dev teams and deep workflows; Monday wins non-technical teams on ease and visuals. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Atlassian and Monday.com's business model?
Atlassian operates in SaaS (Unleash the potential of every team), while Monday.com is SaaS (A platform built for a new way of working). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Atlassian or Monday.com?
Atlassian: $1.4B+ (Free Cash Flow). Monday.com: FCF $322.7M; 14% operating margin.