Atlassian vs Notion
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Notion wins flexibility and bottom-up adoption; Confluence wins enterprise governance and Jira integration.
At a glance
| Metric | Atlassian | Notion |
|---|---|---|
| Revenue | $5.2B (FY2025, +21% YoY) | ~$600M (2025 est.) |
| Profit | $1.4B+ (Free Cash Flow) | Cash-flow positive |
| Active users | 300,000+ Customers | ~100M+ Total Users |
| Employees | ~12,000 | ~900 |
| Founded | 2002 | 2013 |
| HQ | Sydney, Australia | San Francisco, CA |
LLitmus Framework Score
Overall: Atlassian 91 · Notion 91
Customer Segment
95
95
Value Proposition
93
97
Marketing Channel
98
94
Engagement
94
96
Income Source
91
88
Asset Validation
89
90
Core Operations
85
85
Strategic Alliance
88
82
Expense Validation
87
92
Atlassian leads 3 modules, Notion leads 4. Overall edge: Tie.
Head to head
| Dimension | Atlassian | Notion |
|---|---|---|
| Positioning | Enterprise wiki tied to Jira | All-in-one docs + DB + wiki |
| Growth | Enterprise sales + Atlassian stack | Community-led, viral templates |
| Users | Part of 300,000+ Atlassian customers | ~100M+ (4M+ paying) |
| Pricing | Per-user, bundled with Atlassian | Free to ~$15-18/user |
| AI | Atlassian Intelligence / Rovo | Notion AI (~$10/user add-on) |
FAQ
Is Atlassian or Notion a better business?
Notion wins flexibility and bottom-up adoption; Confluence wins enterprise governance and Jira integration. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Atlassian and Notion's business model?
Atlassian operates in SaaS (Unleash the potential of every team), while Notion is SaaS (Your wiki, docs, & projects. Together with AI.). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Atlassian or Notion?
Atlassian: $1.4B+ (Free Cash Flow). Notion: Cash-flow positive.