Blinkit vs Zomato
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Blinkit is Zomato's own quick-commerce arm — the comparison is food-delivery economics vs dark-store economics inside the same group.
At a glance
| Metric | Blinkit | Zomato |
|---|---|---|
| Revenue | ₹1,709 Cr Q4 FY25 revenue; ₹9,421 Cr Q4 GOV (+134% YoY) | ₹20,243Cr (~$2.4B) FY2025, +67% YoY (parent: Eternal Ltd) |
| Profit | Thin adjusted EBITDA (₹37 Cr in Q4 FY26 as expansion weighs on margins) | ₹527Cr (FY2025 PAT, up from ₹351Cr) |
| Active users | 10 Million+ monthly transacting users | ~22M+ Monthly Transacting Users |
| Employees | ~4 lakh delivery partners; 2,500+ corporate | ~10,000 |
| Founded | 2013 | 2008 |
| HQ | Gurgaon, India | Gurugram, India |
LLitmus Framework Score
Overall: Blinkit 92 · Zomato 92
Customer Segment
95
96
Value Proposition
98
94
Marketing Channel
90
95
Engagement
95
93
Income Source
85
89
Asset Validation
90
92
Core Operations
95
87
Strategic Alliance
100
91
Expense Validation
82
88
Blinkit leads 4 modules, Zomato leads 5. Overall edge: Tie.
Head to head
| Dimension | Blinkit | Zomato |
|---|---|---|
| Relationship | Subsidiary since 2022 | Parent (Eternal owns Blinkit) |
| Model | Inventory-led 10-min dark stores | Asset-light food-delivery marketplace |
| Share of group revenue | ~35% (quick commerce) | ~45% (food delivery) |
| Growth | NOV now exceeds food delivery | Steady, profitable core |
| Margin profile | Scaling toward profitability | EBITDA-positive |
FAQ
Is Blinkit or Zomato a better business?
Blinkit is Zomato's own quick-commerce arm — the comparison is food-delivery economics vs dark-store economics inside the same group. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Blinkit and Zomato's business model?
Blinkit operates in Ecommerce (Everything delivered in 10 minutes), while Zomato is Technology / Food-Tech (Better food for more people). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Blinkit or Zomato?
Blinkit: Thin adjusted EBITDA (₹37 Cr in Q4 FY26 as expansion weighs on margins). Zomato: ₹527Cr (FY2025 PAT, up from ₹351Cr).