Canva vs Figma
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Canva wins mass-market visual content; Figma wins professional product/UI design and dev handoff.
At a glance
| Metric | Canva | Figma |
|---|---|---|
| Revenue | ~$3.3B+ (annualized, 2025) | ~$1.1B (FY2025, +41% YoY) |
| Profit | Profitable (path to IPO) | Net loss $1.25B (one-time IPO SBC charge) |
| Active users | ~240M+ Monthly Active Users | 13M+ Monthly Active Users |
| Employees | ~5,500 | ~1,800 |
| Founded | 2012 | 2012 |
| HQ | Sydney, Australia | San Francisco, CA |
LLitmus Framework Score
Overall: Canva 91 · Figma 92
Customer Segment
96
96
Value Proposition
98
98
Marketing Channel
94
95
Engagement
92
93
Income Source
90
91
Asset Validation
88
89
Core Operations
86
87
Strategic Alliance
84
85
Expense Validation
89
94
Canva leads 0 modules, Figma leads 7. Overall edge: Figma.
Head to head
| Dimension | Canva | Figma |
|---|---|---|
| Audience | Everyone (marketing, SMBs, students) | Product designers & dev teams |
| Users | ~240M+ MAU | 13M+ MAU |
| Revenue | ~$3.3B+ annualized | ~$1.1B (FY2025) |
| Model | Freemium consumer-to-enterprise | Per-seat, free viewer |
FAQ
Is Canva or Figma a better business?
Canva wins mass-market visual content; Figma wins professional product/UI design and dev handoff. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Canva and Figma's business model?
Canva operates in SaaS (Empowering the world to design), while Figma is SaaS (Where teams build products). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Canva or Figma?
Canva: Profitable (path to IPO). Figma: Net loss $1.25B (one-time IPO SBC charge).