Coinbase vs Kraken
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Coinbase is the public, retail-and-institutional gateway; Kraken is the still-private, institutional-and-pro-trader specialist.
At a glance
| Metric | Coinbase | Kraken |
|---|---|---|
| Revenue | $7.18B (FY2025, +9%) | $2.2B (2025) |
| Profit | $1.26B GAAP net income (FY2025) | Profitable (Adj. EBITDA) |
| Active users | ~8-9M monthly transacting users | 9M+ Users; 5.7M Funded Accounts |
| Employees | ~3,800 | ~3,200 |
| Founded | 2012 | 2011 |
| HQ | San Francisco, USA | San Francisco, CA (Remote-First) |
LLitmus Framework Score
Overall: Coinbase 85 · Kraken 91
Customer Segment
88
95
Value Proposition
90
98
Marketing Channel
82
85
Engagement
75
90
Income Source
86
88
Asset Validation
89
97
Core Operations
85
92
Strategic Alliance
88
84
Expense Validation
84
90
Coinbase leads 1 module, Kraken leads 8. Overall edge: Kraken.
Head to head
| Dimension | Coinbase | Kraken |
|---|---|---|
| Status | Public (NASDAQ: COIN) | Private |
| Focus | Retail + institutional + custody | Pro traders + institutional + futures |
| Revenue | $7.18B (FY2025) | Smaller, undisclosed |
| Staking | Major staking-as-a-service line | Staking despite SEC scrutiny |
FAQ
Is Coinbase or Kraken a better business?
Coinbase is the public, retail-and-institutional gateway; Kraken is the still-private, institutional-and-pro-trader specialist. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Coinbase and Kraken's business model?
Coinbase operates in Fintech (The future of money is here), while Kraken is Fintech / Crypto (The bridge to the decentralized world). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Coinbase or Kraken?
Coinbase: $1.26B GAAP net income (FY2025). Kraken: Profitable (Adj. EBITDA).