CRED vs Slice
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Both are premium-tech credit plays, but Slice targets thin-file young users while CRED targets proven high-credit elites.
At a glance
| Metric | CRED | Slice |
|---|---|---|
| Revenue | ~₹3,200 Cr annualized (per June 2026 Meta round disclosure); ₹2,735 Cr in audited FY25 | ₹1,402.7 Cr total income (FY26, ~2.3x YoY) |
| Profit | Reported profitable as of its first profitable quarter (June 2026, per founder); FY25 operating loss was -₹298 Cr (down 51% YoY) | +₹48.4 Cr (first-ever net profit, FY26) |
| Active users | ~1.7 Cr (17M) monthly active members | 20M+ registered users (as of Feb-May 2026) |
| Employees | 1,200+ | ~3,000+ (Tracxn cites 3,381 as of Feb 2026) |
| Founded | 2018 | 2016 |
| HQ | Bangalore, India | Bangalore, India |
LLitmus Framework Score
Overall: CRED 91 · Slice 87
Customer Segment
100
94
Value Proposition
90
95
Marketing Channel
98
91
Engagement
95
93
Income Source
85
82
Asset Validation
92
85
Core Operations
88
88
Strategic Alliance
95
95
Expense Validation
70
80
CRED leads 5 modules, Slice leads 2. Overall edge: CRED.
Head to head
| Dimension | CRED | Slice |
|---|---|---|
| Audience | High-CIBIL affluent (750+) | Credit-thin 20-30 year-olds |
| Core wedge | Bill pay for existing card holders | First-card / UPI-linked credit line |
| Structure | Fintech + lending partners | Merged into a Small Finance Bank |
| Lending AUM | ~₹24,000 Cr | Bank-led post-SFB merger |
FAQ
Is CRED or Slice a better business?
Both are premium-tech credit plays, but Slice targets thin-file young users while CRED targets proven high-credit elites. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between CRED and Slice's business model?
CRED operates in Fintech (Surreal rewards for a life well-lived), while Slice is Fintech (The simplest way to pay). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, CRED or Slice?
CRED: Reported profitable as of its first profitable quarter (June 2026, per founder); FY25 operating loss was -₹298 Cr (down 51% YoY). Slice: +₹48.4 Cr (first-ever net profit, FY26).