CRED vs Slice
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Both are premium-tech credit plays, but Slice targets thin-file young users while CRED targets proven high-credit elites.
At a glance
| Metric | CRED | Slice |
|---|---|---|
| Revenue | ₹2,735 Cr (FY25, +16% YoY) | ₹1,402.7 Cr total income (FY26, ~2.3x YoY) |
| Profit | -₹298 Cr (Operating loss, down 51% YoY) | +₹48.4 Cr (first-ever net profit, FY26) |
| Active users | ~1.26 Cr monthly transacting users | 10M+ users |
| Employees | 1,200+ | 1,500+ |
| Founded | 2018 | 2016 |
| HQ | Bangalore, India | Bangalore, India |
LLitmus Framework Score
Overall: CRED 91 · Slice 87
Customer Segment
100
94
Value Proposition
90
95
Marketing Channel
98
91
Engagement
95
93
Income Source
85
82
Asset Validation
92
85
Core Operations
88
88
Strategic Alliance
95
95
Expense Validation
70
80
CRED leads 5 modules, Slice leads 2. Overall edge: CRED.
Head to head
| Dimension | CRED | Slice |
|---|---|---|
| Audience | High-CIBIL affluent (750+) | Credit-thin 20-30 year-olds |
| Core wedge | Bill pay for existing card holders | First-card / UPI-linked credit line |
| Structure | Fintech + lending partners | Merged into a Small Finance Bank |
| Lending AUM | ~₹22,000 Cr | Bank-led post-SFB merger |
FAQ
Is CRED or Slice a better business?
Both are premium-tech credit plays, but Slice targets thin-file young users while CRED targets proven high-credit elites. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between CRED and Slice's business model?
CRED operates in Fintech (Surreal rewards for a life well-lived), while Slice is Fintech (The simplest way to pay). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, CRED or Slice?
CRED: -₹298 Cr (Operating loss, down 51% YoY). Slice: +₹48.4 Cr (first-ever net profit, FY26).