eToro vs Interactive Brokers
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
IBKR serves pros with the cheapest rates; eToro owns the beginner-copier audience that pro tooling alienates.
At a glance
| Metric | eToro | Interactive Brokers |
|---|---|---|
| Revenue | $931M (2024, +48% YoY) | $6.2B (FY2025) |
| Profit | Profitable | ~$4.4B net income (FY2025) |
| Active users | ~38M registered; 4.02M funded accounts (Q1 2026) | 4.1M+ accounts |
| Employees | 2,000+ | ~3,000 |
| Founded | 2007 | 1978 |
| HQ | Tel Aviv, Israel / London, UK | Greenwich, Connecticut |
LLitmus Framework Score
Overall: eToro 89 · Interactive Brokers 91
Customer Segment
92
90
Value Proposition
95
95
Marketing Channel
96
80
Engagement
94
91
Income Source
82
98
Asset Validation
90
93
Core Operations
88
91
Strategic Alliance
86
81
Expense Validation
80
96
eToro leads 4 modules, Interactive Brokers leads 4. Overall edge: Interactive Brokers.
Head to head
| Dimension | eToro | Interactive Brokers |
|---|---|---|
| Target user | Beginner / social copiers | Professional / active traders |
| Pricing | Spread-based, zero-commission stocks | Lowest margin rates, low commissions |
| Edge | CopyTrader + 38M-user network | Pro tooling, 150+ markets |
| Revenue | $931M (2024) | $4B+ |
FAQ
Is eToro or Interactive Brokers a better business?
IBKR serves pros with the cheapest rates; eToro owns the beginner-copier audience that pro tooling alienates. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between eToro and Interactive Brokers's business model?
eToro operates in Fintech / Brokerage (Social investing for everyone), while Interactive Brokers is Fintech (The Professional's Gateway to the World's Markets). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, eToro or Interactive Brokers?
eToro: Profitable. Interactive Brokers: ~$4.4B net income (FY2025).