eToro vs Robinhood
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Robinhood wins US scale and simplicity; eToro wins global reach, multi-asset breadth and the social CopyTrader moat.
At a glance
| Metric | eToro | Robinhood |
|---|---|---|
| Revenue | $931M (2024, +48% YoY) | $4.5B (FY2025); $1.07B in Q1 2026 |
| Profit | Profitable | $1.9B net income (FY2025); $346M in Q1'26 |
| Active users | ~38M registered; 4.02M funded accounts (Q1 2026) | 27.4M funded customers |
| Employees | 2,000+ | ~3,800+ |
| Founded | 2007 | 2013 |
| HQ | Tel Aviv, Israel / London, UK | Menlo Park, USA |
LLitmus Framework Score
Overall: eToro 89 · Robinhood 82
Customer Segment
92
88
Value Proposition
95
85
Marketing Channel
96
82
Engagement
94
80
Income Source
82
86
Asset Validation
90
83
Core Operations
88
78
Strategic Alliance
86
75
Expense Validation
80
84
eToro leads 7 modules, Robinhood leads 2. Overall edge: eToro.
Head to head
| Dimension | eToro | Robinhood |
|---|---|---|
| Geography | 100+ countries | US-only |
| Funded users | 4.02M funded (~38M registered) | 24M+ funded |
| Core revenue | Bid-ask spread (~70%) | Payment for order flow + Gold |
| Social trading | CopyTrader + Popular Investors | None |
| Status | Public (Nasdaq: ETOR, 2025) | Public (Nasdaq: HOOD) |
FAQ
Is eToro or Robinhood a better business?
Robinhood wins US scale and simplicity; eToro wins global reach, multi-asset breadth and the social CopyTrader moat. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between eToro and Robinhood's business model?
eToro operates in Fintech / Brokerage (Social investing for everyone), while Robinhood is Fintech (Investing for Everyone). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, eToro or Robinhood?
eToro: Profitable. Robinhood: $1.9B net income (FY2025); $346M in Q1'26.