eToro vs TradingView
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Both are social-first, but TradingView monetizes analysis as SaaS while eToro monetizes execution via spreads.
At a glance
| Metric | eToro | TradingView |
|---|---|---|
| Revenue | $931M (2024, +48% YoY) | ~$173M ARR (last disclosed, 2023) |
| Profit | Profitable | Profitable / bootstrapped culture |
| Active users | ~38M registered; 4.02M funded accounts (Q1 2026) | Tens of millions of monthly users; 60M+ registered |
| Employees | 2,000+ | ~2,400 (2025) |
| Founded | 2007 | 2011 |
| HQ | Tel Aviv, Israel / London, UK | London, UK / New York, NY |
LLitmus Framework Score
Overall: eToro 89 · TradingView 93
Customer Segment
92
98
Value Proposition
95
97
Marketing Channel
96
95
Engagement
94
96
Income Source
82
92
Asset Validation
90
94
Core Operations
88
90
Strategic Alliance
86
88
Expense Validation
80
87
eToro leads 1 module, TradingView leads 8. Overall edge: TradingView.
Head to head
| Dimension | eToro | TradingView |
|---|---|---|
| Social hook | CopyTrader (copy other investors) | Shared charts, ideas, Pine scripts |
| Revenue | Bid-ask spread (~70%) + crypto fees | Subscriptions + licensing |
| Holds assets? | Yes — executes and custodies trades | No — analysis layer only |
| Status | Public (Nasdaq: ETOR) | Private (valued ~$3B, 2021) |
FAQ
Is eToro or TradingView a better business?
Both are social-first, but TradingView monetizes analysis as SaaS while eToro monetizes execution via spreads. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between eToro and TradingView's business model?
eToro operates in Fintech / Brokerage (Social investing for everyone), while TradingView is Fintech / Data (Look first / Then leap). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, eToro or TradingView?
eToro: Profitable. TradingView: Profitable / bootstrapped culture.