eToro vs Webull
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Webull is the charting-first power-trader platform; eToro is the social/copy-trading leader.
At a glance
| Metric | eToro | Webull |
|---|---|---|
| Revenue | $931M (2024, +48% YoY) | $571M (FY2025, +46% YoY) |
| Profit | Profitable | Profitable |
| Active users | ~38M registered; 4.02M funded accounts (Q1 2026) | 26.8M registered; 5.03M funded accounts |
| Employees | 2,000+ | 1,000+ |
| Founded | 2007 | 2017 |
| HQ | Tel Aviv, Israel / London, UK | St. Petersburg, FL / New York, NY |
LLitmus Framework Score
Overall: eToro 89 · Webull 89
Customer Segment
92
95
Value Proposition
95
93
Marketing Channel
96
91
Engagement
94
96
Income Source
82
84
Asset Validation
90
90
Core Operations
88
87
Strategic Alliance
86
82
Expense Validation
80
85
eToro leads 4 modules, Webull leads 4. Overall edge: Tie.
Head to head
| Dimension | eToro | Webull |
|---|---|---|
| Core hook | CopyTrader social investing | Pro charting + Level 2 data |
| Main revenue | Bid-ask spread (~70%) + crypto fees | PFOF + margin interest |
| Funded accounts | 4.02M funded (38M registered) | 5.03M |
| Status | Public (Nasdaq: ETOR) | Public (Nasdaq: BULL) |
FAQ
Is eToro or Webull a better business?
Webull is the charting-first power-trader platform; eToro is the social/copy-trading leader. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between eToro and Webull's business model?
eToro operates in Fintech / Brokerage (Social investing for everyone), while Webull is Fintech / Brokerage (Enjoy tech. Enjoy investing.). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, eToro or Webull?
eToro: Profitable. Webull: Profitable.