Freshworks vs HubSpot
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Freshworks wins ITSM + multi-product breadth and price; HubSpot wins the inbound marketing flywheel.
At a glance
| Metric | Freshworks | HubSpot |
|---|---|---|
| Revenue | $838.8M (FY2025, +16% YoY) | $3.13B (FY2025, +19% YoY) |
| Profit | First full-year profit; record FCF | $582M (Non-GAAP operating, +26%) |
| Active users | ~75,000 Companies | 289,000+ Customers |
| Employees | ~5,000+ | ~8,000 |
| Founded | 2010 | 2006 |
| HQ | San Mateo, CA / Chennai | Cambridge, MA |
LLitmus Framework Score
Overall: Freshworks 90 · HubSpot 91
Customer Segment
95
95
Value Proposition
92
94
Marketing Channel
95
99
Engagement
85
90
Income Source
90
92
Asset Validation
88
88
Core Operations
85
87
Strategic Alliance
80
85
Expense Validation
80
89
Freshworks leads 0 modules, HubSpot leads 7. Overall edge: HubSpot.
Head to head
| Dimension | Freshworks | HubSpot |
|---|---|---|
| Revenue | $838.8M (FY2025) | ~$3.1B |
| Core products | Support, ITSM, CRM (Neo) | Marketing/Sales/Service Hubs + CRM |
| Net retention | ~110% | Above 100% |
| Profitability | First full-year profit (FY2025) | Non-GAAP profitable |
FAQ
Is Freshworks or HubSpot a better business?
Freshworks wins ITSM + multi-product breadth and price; HubSpot wins the inbound marketing flywheel. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Freshworks and HubSpot's business model?
Freshworks operates in SaaS / Technology (Refreshingly simple software), while HubSpot is SaaS (Grow Better with Breeze AI). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Freshworks or HubSpot?
Freshworks: First full-year profit; record FCF. HubSpot: $582M (Non-GAAP operating, +26%).