Marqeta vs SoFi
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Marqeta wins as a neutral, developer-modern platform; Galileo offers scale plus a sister bank.
At a glance
| Metric | Marqeta | SoFi |
|---|---|---|
| Revenue | $625M (FY2025) | ~$1.0B (Q4 2025 adjusted net revenue) |
| Profit | Adjusted EBITDA $110M; GAAP net loss $14M (FY2025) | $173.5M (Q4 2025 GAAP net income) |
| Active users | Powers cards for Block, DoorDash, Affirm, Klarna and more | 13.65M members |
| Employees | ~900 | ~4,500 |
| Founded | 2010 | 2011 |
| HQ | Oakland, USA | San Francisco, USA |
LLitmus Framework Score
Overall: Marqeta 85 · SoFi 85
Customer Segment
85
87
Value Proposition
88
88
Marketing Channel
80
82
Engagement
90
85
Income Source
82
86
Asset Validation
86
89
Core Operations
84
84
Strategic Alliance
88
80
Expense Validation
78
83
Marqeta leads 2 modules, SoFi leads 5. Overall edge: Tie.
Head to head
| Dimension | Marqeta | SoFi |
|---|---|---|
| Scale | $383B TPV, hundreds of programs | ~158M accounts |
| Ownership | Independent | Owned by SoFi (a competitor) |
| Platform | Modern API-first, JIT funding | Less developer-modern |
| Funding | Bank-partner model | Sister bank to fund programs |
FAQ
Is Marqeta or SoFi a better business?
Marqeta wins as a neutral, developer-modern platform; Galileo offers scale plus a sister bank. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Marqeta and SoFi's business model?
Marqeta operates in Fintech (The modern card issuing platform), while SoFi is Fintech (Get your money right). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Marqeta or SoFi?
Marqeta: Adjusted EBITDA $110M; GAAP net loss $14M (FY2025). SoFi: $173.5M (Q4 2025 GAAP net income).