Meesho vs Myntra
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Meesho wins on transacting-user scale and ultra-budget reach; Myntra owns the branded, aspirational fashion lane.
At a glance
| Metric | Meesho | Myntra |
|---|---|---|
| Revenue | ₹9,901 Cr (~$1.2B) operating revenue, FY25 | ₹6,042.7 Cr (operating, FY25) |
| Profit | PAT/PBT positive at adjusted level; FCF turned positive in H1 FY26 | Net profit ₹548.3 Cr (FY25) |
| Active users | ~234M annual transacting users (FY25) | ~200M annual active users (2025); ~80M peak MAU in festive season |
| Employees | ~2,000 | 5,000+ |
| Founded | 2015 | 2007 |
| HQ | Bengaluru, India | Bangalore, India |
LLitmus Framework Score
Overall: Meesho 91 · Myntra 83
Customer Segment
98
91
Value Proposition
94
86
Marketing Channel
96
82
Engagement
92
84
Income Source
88
82
Asset Validation
90
82
Core Operations
85
78
Strategic Alliance
93
85
Expense Validation
82
76
Meesho leads 9 modules, Myntra leads 0. Overall edge: Meesho.
Head to head
| Dimension | Meesho | Myntra |
|---|---|---|
| Users | 234M annual transacting users (FY25) | ~200M annual active users |
| Positioning | Unbranded ultra-budget value | Branded / aspirational fashion |
| Reach | Deep Tier 2-3+ budget reach | Metro + non-metro (70%+ new from non-metro) |
| Profitability | Recently turned profitable | Net profit ₹548.3 Cr (FY25) |
FAQ
Is Meesho or Myntra a better business?
Meesho wins on transacting-user scale and ultra-budget reach; Myntra owns the branded, aspirational fashion lane. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Meesho and Myntra's business model?
Meesho operates in Ecommerce (Lowest Prices, Highest Quality), while Myntra is E-Commerce (Be extraordinary). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Meesho or Myntra?
Meesho: PAT/PBT positive at adjusted level; FCF turned positive in H1 FY26. Myntra: Net profit ₹548.3 Cr (FY25).