Meta Platforms, Inc. vs OpenAI
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
OpenAI sells access to closed frontier models; Meta gives weights away to commoditize the layer.
At a glance
| Metric | Meta Platforms, Inc. | OpenAI |
|---|---|---|
| Revenue | $200.97B (FY2025 Actuals) | $25B+ (Annualized Run Rate, early 2026) |
| Profit | $60.46B (FY2025 Net Income) | Negative (Heavy compute & training spend) |
| Active users | 3.56B daily active people (Mar 2026, Family of Apps) | ~900M Weekly Active Users (ChatGPT) |
| Employees | ~78,000 (FY2025) | 5,000+ |
| Founded | 2004 | 2015 |
| HQ | Menlo Park, CA | San Francisco, CA |
LLitmus Framework Score
Overall: Meta Platforms, Inc. 92 · OpenAI 96
Customer Segment
98
100
Value Proposition
95
99
Marketing Channel
90
100
Engagement
94
92
Income Source
96
95
Asset Validation
95
98
Core Operations
92
80
Strategic Alliance
85
100
Expense Validation
88
50
Meta Platforms, Inc. leads 4 modules, OpenAI leads 5. Overall edge: OpenAI.
Head to head
| Dimension | Meta Platforms, Inc. | OpenAI |
|---|---|---|
| Model access | Open weights, free | Closed, paid (API + subs) |
| Direct model revenue | $0 direct (ad-funded company) | ~$25B run rate |
| Frontier reasoning | Trails frontier reasoning | GPT-5 (top tier) |
| Strategic goal | Pressure rivals' API pricing | Own the intelligence layer |
FAQ
Is Meta Platforms, Inc. or OpenAI a better business?
OpenAI sells access to closed frontier models; Meta gives weights away to commoditize the layer. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Meta Platforms, Inc. and OpenAI's business model?
Meta Platforms, Inc. operates in Social Media / Tech (Connect with people, grow your business), while OpenAI is Artificial Intelligence (Creating safe AGI that benefits all of humanity). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Meta Platforms, Inc. or OpenAI?
Meta Platforms, Inc.: $60.46B (FY2025 Net Income). OpenAI: Negative (Heavy compute & training spend).