Meta Platforms, Inc. vs Snap Inc.
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Meta dwarfs Snap on ad scale and profit; Snap leads only in AR software depth and Gen Z intimacy.
At a glance
| Metric | Meta Platforms, Inc. | Snap Inc. |
|---|---|---|
| Revenue | $200.97B (FY2025 Actuals) | $5.93B (FY2025, +11% YoY) |
| Profit | $60.46B (FY2025 Net Income) | Net loss narrowed to $460M (FY2025) |
| Active users | 3.56B daily active people (Mar 2026, Family of Apps) | ~956M MAU; 483M Daily Active Users (Q1 2026) |
| Employees | ~78,000 (FY2025) | ~5,000 |
| Founded | 2004 | 2011 |
| HQ | Menlo Park, CA | Santa Monica, CA |
LLitmus Framework Score
Overall: Meta Platforms, Inc. 92 · Snap Inc. 82
Customer Segment
98
95
Value Proposition
95
90
Marketing Channel
90
85
Engagement
94
94
Income Source
96
88
Asset Validation
95
95
Core Operations
92
75
Strategic Alliance
85
80
Expense Validation
88
70
Meta Platforms, Inc. leads 7 modules, Snap Inc. leads 0. Overall edge: Meta Platforms, Inc..
Head to head
| Dimension | Meta Platforms, Inc. | Snap Inc. |
|---|---|---|
| Users | 3.56B daily active people | ~483M DAU |
| Profitability | $60.46B net income (FY2025) | Still unprofitable on a full-year basis |
| Revenue mix | ~98% advertising | Ads + Snapchat+ subscription |
| Strength | Planet-scale social graph and ad rail | AR Lens engine and camera tech |
FAQ
Is Meta Platforms, Inc. or Snap Inc. a better business?
Meta dwarfs Snap on ad scale and profit; Snap leads only in AR software depth and Gen Z intimacy. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Meta Platforms, Inc. and Snap Inc.'s business model?
Meta Platforms, Inc. operates in Social Media / Tech (Connect with people, grow your business), while Snap Inc. is Social Media / Hardware (The fastest way to share a moment). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Meta Platforms, Inc. or Snap Inc.?
Meta Platforms, Inc.: $60.46B (FY2025 Net Income). Snap Inc.: Net loss narrowed to $460M (FY2025).