Monday.com vs Notion
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
Monday wins structured project management and enterprise governance; Notion wins flexible docs and viral PLG.
At a glance
| Metric | Monday.com | Notion |
|---|---|---|
| Revenue | $1.232B (FY2025, +27% YoY) | ~$600M (2025 est.) |
| Profit | FCF $322.7M; 14% operating margin | Cash-flow positive |
| Active users | 4,281 customers >$50K ARR; 1,756 >$100K | ~100M+ Total Users |
| Employees | ~2,500+ | ~900 |
| Founded | 2012 | 2013 |
| HQ | Tel Aviv, Israel | San Francisco, CA |
LLitmus Framework Score
Overall: Monday.com 83 · Notion 91
Customer Segment
85
95
Value Proposition
88
97
Marketing Channel
80
94
Engagement
82
96
Income Source
86
88
Asset Validation
82
90
Core Operations
84
85
Strategic Alliance
75
82
Expense Validation
84
92
Monday.com leads 0 modules, Notion leads 9. Overall edge: Notion.
Head to head
| Dimension | Monday.com | Notion |
|---|---|---|
| Revenue | $1.232B (FY2025) | ~$600M (2025 est.) |
| Core strength | Boards, automations, multi-product | All-in-one docs + databases + wiki |
| Net retention | ~116% (above $50K ARR) | Strong bottom-up expansion |
| Status | Public (NASDAQ), profitable | Private (~$10B valuation) |
FAQ
Is Monday.com or Notion a better business?
Monday wins structured project management and enterprise governance; Notion wins flexible docs and viral PLG. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Monday.com and Notion's business model?
Monday.com operates in SaaS (A platform built for a new way of working), while Notion is SaaS (Your wiki, docs, & projects. Together with AI.). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Monday.com or Notion?
Monday.com: FCF $322.7M; 14% operating margin. Notion: Cash-flow positive.