Robinhood vs SoFi
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
SoFi wins on banking breadth and deposit funding; Robinhood wins as a dominant retail brokerage.
At a glance
| Metric | Robinhood | SoFi |
|---|---|---|
| Revenue | $4.5B (FY2025); $1.07B in Q1 2026 | ~$1.09B (Q1 2026 adjusted net revenue, +41% YoY) |
| Profit | $1.9B net income (FY2025); $346M in Q1'26 | $166.7M (Q1 2026 GAAP net income, +134% YoY) |
| Active users | 27.4M funded customers | 14.7M members |
| Employees | ~2,900 (pre-layoff, FY2025 10-K); cut ~10% (~290 roles) in Jun 2026 | Uncertain — conflicting third-party figures (~4,500 to ~6,100); not independently verified |
| Founded | 2013 | 2011 |
| HQ | Menlo Park, USA | San Francisco, USA |
LLitmus Framework Score
Overall: Robinhood 82 · SoFi 85
Customer Segment
88
87
Value Proposition
85
88
Marketing Channel
82
82
Engagement
80
85
Income Source
86
86
Asset Validation
83
89
Core Operations
78
84
Strategic Alliance
75
80
Expense Validation
84
83
Robinhood leads 2 modules, SoFi leads 5. Overall edge: SoFi.
Head to head
| Dimension | Robinhood | SoFi |
|---|---|---|
| Users / members | ~24M | 14.7M members |
| Core model | Trading-led, more cyclical | Diversified bank + lending + platform |
| Bank charter & deposits | No bank charter | Yes, $40.2B deposits |
| Lending breadth | Margin lending only | Personal, student, home loans |
FAQ
Is Robinhood or SoFi a better business?
SoFi wins on banking breadth and deposit funding; Robinhood wins as a dominant retail brokerage. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between Robinhood and SoFi's business model?
Robinhood operates in Fintech (Investing for Everyone), while SoFi is Fintech (Get your money right). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, Robinhood or SoFi?
Robinhood: $1.9B net income (FY2025); $346M in Q1'26. SoFi: $166.7M (Q1 2026 GAAP net income, +134% YoY).