eToro vs Public
Business model, scale, and a side-by-side Litmus framework score — which model wins, and for whom.
eToro monetizes execution via spreads and copy trading; Public monetizes cash, research and breadth without PFOF.
At a glance
| Metric | eToro | Public |
|---|---|---|
| Revenue | $931M (2024, +48% YoY) | Not disclosed (private; multi-asset fee + interest mix) |
| Profit | Profitable | Private; scaling unit economics |
| Active users | ~38M registered; 4.02M funded accounts (Q1 2026) | 3M+ members |
| Employees | 2,000+ | ~877 (May 2026) |
| Founded | 2007 | 2019 |
| HQ | Tel Aviv, Israel / London, UK | New York, NY |
LLitmus Framework Score
Overall: eToro 89 · Public 89
Customer Segment
92
94
Value Proposition
95
96
Marketing Channel
96
88
Engagement
94
90
Income Source
82
85
Asset Validation
90
92
Core Operations
88
89
Strategic Alliance
86
84
Expense Validation
80
87
eToro leads 3 modules, Public leads 6. Overall edge: Tie.
Head to head
| Dimension | eToro | Public |
|---|---|---|
| Core hook | CopyTrader social investing | No-PFOF transparency + asset breadth |
| Main revenue | Bid-ask spread (~70%) + crypto fees | Cash interest + subs + sec lending |
| Members | ~38M registered, 4.02M funded | 3M+ members |
| Status | Public (Nasdaq: ETOR) | Private (valued ~$2B, 2025) |
FAQ
Is eToro or Public a better business?
eToro monetizes execution via spreads and copy trading; Public monetizes cash, research and breadth without PFOF. It depends on what you optimise for — see the module-by-module breakdown above.
What is the difference between eToro and Public's business model?
eToro operates in Fintech / Brokerage (Social investing for everyone), while Public is Fintech / Investing (Invest in everything). Their revenue, scale and Litmus scores are compared in detail above.
Which is more profitable, eToro or Public?
eToro: Profitable. Public: Private; scaling unit economics.